Large Corporations & Social Media: A Great Consumer Patrol Tool or Intrusive to Consumer Generated Content?

There are many editors as well as bloggers out there who are not ready to extended their welcome to large corporations entering Social MediaLand. However, there must be someone who plays devil’s advocate. Take a look at this post on how Big Brand Social Media may be beneficial for consumers. According to Tom Smith, it can be used as a clear communication channel for consumers who cry out for transparency.