Which type of Social Media Adopter are you?
Obsessed and enamored with the technology, this individual is always adopting the latest social technologies. This individual is fickle with tools, won’t establish loyalty to websites, may move when they see colonists adopt the tool.
Example: Often experimenting with products in their beta stage, this person will quickly move on to the next tool as fast as adopting the second.
These second generation adopters look for key market or network indicators before adopting a new technology. This person is less enamored with the new technology, and more interested in the value that it provides.
Example: They may trial tools after seeing several people in their network mention or trial the tool, and may adopt after a beta or trial period is over.
Colonists are the mainstream adopters, they are often our parents, non-techies, and the everyday people we meet. They adopt these tools due not because of an internal desire to stay cutting edge, but often because several people around them make it an attractive destination and the they see the utility to the communication. They are not late adopters.