If you can’t beat ’em, join your next biggest Compeditor, THEN beat ’em!
In an industry dominated by one company – Google, trying to take some of that market share from the heavy hitter is not always as easy as it may seem. After Microsoft’s failed attempt at buying Yahoo’s search engine for a reported 47.5 Billion dollars, the two have decided to create a partnership that will aim at cashing in on some of Google’s almost 70% market share.
But the thing is, even as Microsoft and Yahoo bridge their search engine divides, the partnership will still only make up about 26% of the market. Microsoft’s/Yahoo’s ultimate plan is to gain enough leverage within the search engine advertising realm to gain the capital necessary for a shot at leveraging the market. But the question is, is Google just to damn big for all of this?