Google Labs Launch Social Search.


Scoops Here.

Google’s development team has done it again, and this time it is personal. No really, it is. Just a few short days ago Google Labs released Social Search.

Social Search taps into a user’s social network profiles and displays relevant links and status updates that members of a user’s own social network have shared at the bottom of the default search results page. Now social medialites will have a customized and tailored search experience. So as you search for your local fast food chain you can see what you can see what offers are going on through their Twitter feed.

To get started, you first have to head over to Google Labs’s experimental section and activate this feature. For now, Social Search will only be available in the US and in English. You will also need at least one of the three Google sources to access Social Search: Gmail Contacts, Google Reader Subscriptions and Your Google Profile.

Although you don’t need to have a Google Profile at the moment this service is a hub for social networking profiles on Social Search. Based on the information in your Google Profile, Google can auto-detect your social networking profiles and your friends on services like Flickr, FriendFeed, YouTube, Reddit, Digg,, BrightKite, and many others.

I know the pitchforks are being raised already for those who see the potential privacy issues…but at this moment I am not caring.