it’s all about rhetoric

Big changes this week  – in social communications terms – or not. Both Facebook and Google have upgraded popular business features.

This week launches Facebook’s strategy for “Like” v. “Fan”

And Google announced the renaming of their Local Business Center to Google Places.

formerly Google Local Business Center

Of course these products are not exactly the same as their more poorly worded predecessors. There are little tweaks and perks that come along with the upgrade. Google Places will now offer a paid advertising option called Tags, where businesses can, for a small fee, be featured on Google Maps with a yellow ‘tag’, where you can attached a special offer or promotion, or as Google calls it “important aspects of their businesses,” that can be viewed by customers when they click your tag.

Facebook’s changes to the way people connect with business also accompanies the addition of Facebook Community Pages which we announced earlier this month. – But son’t worry, Facebook has created an FAQ page to answer all of your questions.