Social Media—Then and Now—Part Deux

written by Adam Cupples (@ACupples)

So I know you have been counting down the days for this post. It’s probably like waiting for the next LOST episode or the American Idol results show (ok, that’s the second AI reference in two days, wow)

Last week I wondered how people view Social Media NOW one year after a speaking session on the same topic

Here is what I found out.

1. People are taking it a lot more seriously and not thinking of it as a passing fad. Unlike Vanilla Ice, pegged jeans, or fondue, I’m pretty sure it’s here to stay!

2. People understand they need to have a social media presence. They need to develop a footprint for themselves and their company, BUT…….

3. They still don’t know where and how to start.

4. More people are interested in blogging. I was surprised by the amount of talk and questions on the subject — way more than last year.

5. The two top concerns of last year: not having enough time to devote to it and the fear of negative comments were not brought up this year. I think this shows the maturity and legitimacy of social media and that people have accepted it. First, you must devote the time or else your competitor will. Second, you can’t be afraid. Negative comments, whether from the mouth or the keyboard, are a part of doing business. You can’t shy away from them, you have to accept them and improve no matter which way you receive them.

So I throw it out to you, have you figured out your own social media system? Are you afraid if someone says something negative about you or the company? If it’s happened, how did you react? Are you excited for AI results show tonight and/or the season finale of LOST?