Facebook Offers an “Offers” Tab
On somewhat of a limited basis, Facebook is unveiling their new ‘offers’ tab. Offers are free for administrators to create and share but are only available to a small number of local business pages. Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your page when your offers are shared between friends.
With the new ‘offers’ option, businesses will have the ability to promote special deals to those who like their Facebook page.
Facebook gives you the ability to customize the offer any way you’d like:
• Upload a picture of product (FB recommends using people using the product as picture)
• Craft a headline specifying the deal (ex. Spend $50 and get $10 off)
• Decide number of claims (unlimited, first 500 people to claim, etc.)
• When the deal expires
• Craft precise terms & conditions (ex. Limit four per customer)
The ‘offers’ option for businesses will allow them to strategically drive traffic to their retail locations as well as increase that business’ social media presence.
To redeem the deals, Facebook users can either print out the e-mailed version of the deal or show they redeemed it to employees straight from their smart phone.
Facebook plans to launch offers more broadly soon.