RSS Feeds & Their Marketing Benefits

Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers who are trying to stay up to date on the latest trends and innovations. If you find a lot of your time is lost in these searches, you may be interested in learning about Really Simple Syndication (RSS) Feeds. The RSS feed is an online tool where users can view content about their interests from all over the internet in a single spot. Basically, your RSS feeds are a one-stop shop for your entire internet search needs.

Well, how do RSS Feeds work?
RSS
RSS feeds acquire multiple files and links posted by others on trending topics, blogs, videos or articles. These files are uploaded into a feed to which users subscribe, and users are alerted about the articles when they are published in a feed reader. If you won’t have access to the internet for a while, there are web and phone apps that automatically download content for you to read later.

RSS feeds give you a variety of options to limit your search to contain only the specific content in which you are interested. You have the choice of what content to subscribe to and the websites you follow; therefore eliminating the need to re-read through multiple news sites to make sure nothing was overlooked.

What are the benefits?

The major benefit provided by RSS feeds is staying on top of industry trends and topics, a very important tool for marketers. It’s important to follow your industry or your client’s industry as it changes, and what better way to stay up to date than receiving the latest news and articles as they are published? In fact, subscribing to marketing blogs is always a good idea. Keeping up with marketing innovations and trends will facilitate your company on the road to success!

RSS FeedsAnother plus for marketers focused on SEO is that RSS feeds are not limited to your feed reader; you can also track specific Google searches. Whenever a new blog or article is written in relation to that search, it will be directly sent to you. A RSS feed can also be created for your LinkedIn account, allowing you to see only specified updates from your connections. After establishing proper internet content for your own business, you can then upload your own RSS files to expand your company’s followers and grow your brand name.

RSS Feeds are a powerful tool that can integrate many online resources into a single place. By subscribing to the appropriate feeds, one can gain more knowledge about their industry and keep up with changing trends without having to waste time exploring multiple sources. For a marketer, a RSS feed will save you valuable time and easily keep you informed on the industry and your clients.

Need help with your RSS Feeds or marketing needs? Contact Strategis!