Strategis specializes in forward-thinking marketing strategy with data-driven results
With a Return-on-Marketing-Investment driven strategy, Strategis lives our mission of providing strategic marketing that drives growth for financial institutions in the evolving world. We pride ourselves on being a full-service marketing agency that provides credit unions and banks with measurable results that can be tracked, reported and proven to turn marketing into a profit center. When you work with Strategis, it’s like we’re right down the hall. We work closely with our clients to curate marketing strategies to create and execute an organized, actionable marketing plan that produces actual results. From the initial discovery meeting through comprehensive campaign creation and reporting, let Strategis be your strongest marketing resource.
As seasoned marketing professionals, we have the skills and experience to help your community bank or credit union’s marketing drive interest income and low-cost deposits.
A partner to both credit unions and community banks.
Strategis can be a partner to an existing internal marketing department or take over the whole marketing function. No matter the size of your institution, our goals are always to increase your Return On Investment (ROI). We do it all well and we're always on the lookout for innovative new ways to use technology that break through the clutter.
We are ready to use our in-depth knowledge and experience working with community banks and credit unions to increase your low-cost deposits and interest income.
Strategic financial marketing services for today, tomorrow, and beyond.
» Strategy – We adapt our strategies for what's working in the evolving world of emerging digital platforms, A.I. technology, and more.
» Reporting - Our customizable, in-depth reporting method takes into account all the details your team needs.
» ROI Calculations – We provide results you can see with precise ROI calculations.
» Driving Evolution – Our team keeps you abreast of new advertising methods, A.I. technology, and industry trends in real-time.
Digital Marketing
Google Ads
Google Ads
Optimized Google PPC campaigns that target users that are actively searching for relevant products within a defined service area and are mobile-optimized and delivered on mobile platforms.
Social Media Advertising
Social Media Advertising
Target members of your surrounding community where they spend the most time scrolling on platforms such as Facebook, Instagram, LinkedIn, Snapchat, and TikTok.
IP Targeting
IP Targeting
Email Marketing
Email Marketing
Outbound Email Marketing
Outbound Email Marketing
Blog Management
Blog Management
Inbound Marketing
Inbound Marketing
We turn leads into strong relationships through messaging and programs that speak to their specific needs.
Social Media Content & Management
Social Media Content & Management
Organic social media content creation and management that engages with growing audiences and strengthens your community image on platforms such as Facebook, Instagram, Threads, Twitter, and LinkedIn.
Traditional Marketing
Radio
Radio
From developing scripts to securing radio advertising placement, we will make the most of your airtime and draw in the right audience.
Television
Television
Local and national tv spot purchases that access the channels customers watch most, getting your organization in front of them at the right time.
Direct Mail
Direct Mail
Direct mail provides a physical touchpoint that many customers still appreciate and typically coincides with existing digital marketing campaigns.
Billboards
Billboards
We design and purchase billboards that provide a spectacle for local commuters and general traffic on community highways and busy roads.
Print Advertising
Print Advertising
Newspaper, magazine, and brochure ads that reach local and national audiences on a familiar landscape.
Public Relations
Public Relations
Utilizing relationships with local and national news outlets to spread the word about community events, milestones, etc. that create buzz for your organization.
Design & Copy
Creative Design Services
Creative Design Services
Design services that reach customers on an emotional level through various traditional and digital channels.
Copywriting
Copywriting
We find the right words to engage customers through advertising, editorial, and digital content through our copywriting services.
Comprehensive Campaign Creation
Comprehensive Campaign Creation
Comprehensive campaigns inclusive of a campaign schedule ensure that marketing efforts across digital and traditional channels are cohesive and drive bottom line profits.
Streaming & Video
OTT Advertising
OTT Advertising
Audio Advertising
Audio Advertising
Reach avid podcast and music listeners on Spotify, Pandora, iHeartRadio, and more with audio-based ads that are targeted to your community.
Video Production
Video Production
We create the concepts and scripts for videos composed of footage, illustrations, animations, and stills to create compelling ads that speak to your audience.
Commercial Production
Commercial Production
We create the concepts and scripts for commercials that create captivating stories that draw in your community via local OTT Advertising & TV spots.
Websites
Website Development
Website Development
Optimized websites developed with a fresh design and integrated experience that creates a memorable first impression.
Website Management
Website Management
Comprehensive website management services are available for several content management systems (CMS) and hosting systems that focus on keeping your website content up-to-date and secure with monthly back-ups.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Comprehensive (SEO) that ensures your website appears in the top rankings of Google, Bing, and Yahoo for the most relevant keywords.
Our team’s deep understanding of financial marketing allows us to craft campaigns that match your community bank or credit union goals of driving interest income and low-cost deposits.
Data-driven results that can be tracked, reported, and proven to drive real growth in a fast-moving landscape.
Check out our work and give us a try; we think you'll be impressed with our full-service approach, proven to increase community engagement, loans, deposits, and an overall return on your investment.
With our in-depth knowledge and experience marketing in the financial services industry, we can drive interest income for your community bank or credit union.
The power of full-service
marketing for a $200M credit union.
Background
Strategis worked with a $200 Million Credit Union to outline overall goals and create a comprehensive marketing plan & strategy to achieve these goals over a period of one year. Our full-service marketing process includes strategizing, creating, optimizing, and reporting on a custom marketing strategy that encompasses digital and traditional marketing methods.
Our team’s expertise in financial marketing is unparalleled, and we’re excited to apply it to your community bank or credit union’s customer or membership acquisition strategy.
We are creative, a rockin' team!
George Irish
CEO / PRINCIPAL
Dolores Gonsalves Irish, MBA
CEO / COO
Lindsay Pagano
ACCOUNT DIRECTOR
Julia Scussel
ACCOUNT COORDINATOR
Miguel A. Gonzalez
GRAPHIC DESIGNER
Fabianna Diaz
GRAPHIC DESIGNER
Josh Irish
FINANCIAL MARKETING STRATEGIST
With decades of combined industry experience, we’re equipped to develop strategies for your community bank or credit union to increase customer or membership acquisition.
Sharing the top business and marketing insights.
Using our over 20 years of experience in marketing to various industries, we have a strong sense of what’s up and coming and how to leverage it into effective strategies. Some of our favorite topics include digital advertising technology, current events, and financial marketing, but that’s not all!
Don’t miss a thing, check out our latest posts and sign up for our email newsletter today.
A Financial Institution’s Guide to Advertising on Major Streaming Services: Pros and Cons
As we dive into 2024, credit unions are demonstrating an impressive ability to adapt and innovate in a rapidly evolving financial landscape. The key to their success lies in embracing three pivotal trends: digital transformation, personalized member experiences, and community-centric branding. Let's explore how these trends are reshaping credit unions and driving their growth.
The Future of Advertising: Why Financial Institutions Should Shift from Traditional TV to Streaming TV Ads
As we dive into 2024, credit unions are demonstrating an impressive ability to adapt and innovate in a rapidly evolving financial landscape. The key to their success lies in embracing three pivotal trends: digital transformation, personalized member experiences, and community-centric branding. Let's explore how these trends are reshaping credit unions and driving their growth.
Credit Unions in 2024: Navigating Success Through Digital Transformation, Personalization, and Community-Centric Branding
As we dive into 2024, credit unions are demonstrating an impressive ability to adapt and innovate in a rapidly evolving financial landscape. The key to their success lies in embracing three pivotal trends: digital transformation, personalized member experiences, and community-centric branding. Let's explore how these trends are reshaping credit unions and driving their growth.
Let's Connect
Excited about the project? Please get in touch.
Jamaica Plain, MA 02310