2 Things To Do Today To Improve Your Website

GROWING WEBSITE TRENDS TO INCORPORATE IN 2021

Make It A Major Priority – Fast Load Times and Page Speeds: Want to keep viewers on your site longer and convert them? Well, don’t take speed for granted. It’s no surprise that one of the most important web design standards is super-fast load times. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better. Wow, that’s fast! More than half of internet browsers expect a website to load uber-fast and in no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!

Website performance has a direct impact on a companies’ bottom line. When Pinterest reduced perceived wait times by 40%, it increased search engine traffic and sign-ups by 15%. Whether it be a sale, the loading of an application, or a phone call or something else, at Strategis, we focus on “conversions.” Website loading times are a standard metric we look at to ensure a good user experience and yes, to convert users.

User Abandonment Rates

Parallax Animation – In 2021 website animation continues to grow in complexity and creativity. From micro-interactions to particle backgrounds, we’ve witnessed the rising popularity of web-based animation trends year after year and parallax animation is a big component of the expanding technology. The separation of page elements into foreground and background extremes creates a parallax. Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. By bringing this realistic viewing experience to websites and creating a theater-like medium, we draw internet browsers in and immerse them in the experience, thereby improving engagement and yes, conversions.

Need help bringing your website up to speed?

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