Combining Traditional & Digital Bank Advertising for Increased ROI

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<p>With so many advertising channels available, determining the most effective strategy for your marketing dollars can present challenges. Traditional bank advertising has proven highly effective for many years. But with advances in digital marketing and the popularity of the internet, it’s critical to analyze the role of various strategies in maximizing <strong><a href=”http://blog.strategisadv.com/blog/marketing-roi-for-financial-institutions”>marketing ROI for financial institutions</a></strong>.<br><br><strong>Traditional Marketing</strong><br><br>Traditional marketing encompasses proven methods for establishing your bank’s brand presence such as television spots, print advertisements, radio spots, billboards, flyers and more. It is likely that your current bank advertising strategy utilizes these types of mediums. Traditional advertising is great for brand awareness and for keeping your bank at top of mind for potential customers.<br></p>
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