A shout out to the Grammies and Grampies on FB

I talk to business owners and CEOs every day about social networking and when it comes to Facebook, I usually hear things like – ‘Facebook is too young for our business,’ or my new favorite (from a meeting this past Thursday) ‘People of my generation don’t know what Facebook is.’  Then I go through my schpeel that Facebook has over 200 million users, more than 70 million of them are in the US alone.  40% of US users are over the age of 35. From 2007 to 2008 the percentage of people aged 43-63 consuming social media rose nearly 60%. (Those of you who read this blog know about the baby boomers.)

The truth is that July 09 numbers for Facebook bring the  number of users 55+ way closer to the number of users 17 and under.

Facebook users really run the gammit of demographics – It’s been my assertion that this is because it provides an easy platform for people to show off pictures of your kids and your dogs (I admit, I am very guilty of this).

I can only assume this theory is right on as the number of grandparents on Facebook has grown more than 500% in the last six months alone. What better, easier place is there for Grammies and Grampies to get the latest pictures of their beloved grandchildren.

I suppose if you are my parents, it might be this blog. Hi Mom!