Ads Sales Looking Up Says CBS Radio

Scoops Here. According to MarketWatch, CBS is hopeful about its second quarter ad sales. The good news is largely the result of new and returning ad clients and growing interest in its online streaming…Cheerish the thought….

In the first quarter, revenue at CBS Radio fell 29% to $259.7 million. Operating income also plunged 62%. Now, however, trends are improving, as some advertisers who held back on spending during the fourth quarter and the first two months of the year feel the need to return to the public’s attention, says CEO Dan Mason.  Not any great figures to uphold such a great change in tone. Let me reintroduce myself today because I must be Scoops Kristin the Pessimist.

La Tee Da.