Back to School—Part Deux

Adam Here–Class of 96!

I guess I was so good the first time a sequel was bound to happen. I envisioned my return as more The Godfather: Part II, rather than Dumb and Dumberer or Revenge of the Nerds II: Nerds In Paradise….and I think it was a success.

I was invited back to my alma mater, Bridgewater State College, to speak to a PR/Marketing Class about my education at BSC and how it prepared me for the “real world”. I shared my BSC Thirsty Thursday night bar routine, Friday night hang-out bar, and Saturday party spots (I kid, I kid… the library was plenty of fun for me!) onto my wild path to Strategis.

I was really happy to hear that many of the students were already using Twitter, (shoutout to @DavidAPacheco, @CourtneyCormier, @PRSSA_bridgew and @Ginamcummings. Some students were using LinkedIn, a couple had their own blogs and of course every single one had a Facebook page.

We talked a lot about social media and how it’s affecting Marketing/PR and building relationships and of course questions like:

Q: What did my resume look like after I graduated?

A. Yes I did a couple internships but still needed to fill a lot of real estate. Thank goodness for 14PT Gil Sans.

Q: What is a typical day like at Strategis?

A. I have my “to do” list and if I can check off one thing it is a great day. Everyday is unpredictable and that’s why it’s fun.

Overall it was a great discussion. You may think of college students are all about beer pong, ultimate frisbee, or any other college cliche — the future marketing minds may come up with the next Apple campaign…so you may be wondering why I am convinced my sequel was a success?

They were taking notes!

WOW. Maybe I’ll be invited back to complete the trilogy: Back to School: The Saga Continues or maybe they were writing their next blog post… hey, I’ll take either one as a compliment.

Thanks again!! Class Dismissed.