Reach Your Millennial Target Audience Where They Spend Their Time Online
Surveys reveal that most Millennials (aged 18-34) spend the majority of their time online on social media, entertainment sites & apps. If you’re a company looking to enter an
How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based adv
IP Targeting as the Newest Way to Ensure B2B Success
If you’re looking to increase the ROI of your campaigns, there are a number of ways you can go about it. You can be sure to choose a holistic, commercially-focused way that i
Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns
Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of othe
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, re
IP Targeting for Banks
It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails h
IP Targeting: Your Company’s Framework for A Successful Yearly Strategy
All marketing initiatives require a strategic focus in order to reap the biggest return on investment (ROI). Successful IP targeting is no different. While this digital targeting
Can IP Targeting Increase Your Business? Yes It Can!
Intensify Your Online Lead Generation Is your sales team only using email and phone calls to follow up with interested prospects? Is their workload heavy and their ROI light? Are k
Understanding IP Targeting Basics: Easy as 1-2-3
Successful marketing demands that the product or service be located in the right place. In fact, that’s one of the 4 P’s of the marketing concept. Traditional marketer