Financial Customer Loyalty Campaigns to Boost Marketing ROI
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<p>The financial industry is constantly changing, and with it, the approach to customer loyalty is as well. Financial institutions are rebuilding their reputations after the financial crisis; the economy is bringing new assets into the financial market; and mobile money management is revolutionizing how customers interact with their financial institutions.<br><br>Consumers often site convenience and mobile banking services as their primary considerations when choosing new financial products, yet a majority of those consumers still want to have access to talking to a person in addition to completing their transactions online. This juxtaposition of needs gives financial institutions a unique opportunity to provide innovative services and information that dramatically improve customer retention and trust.</p>
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