Memorable Names for Brand Awareness
Steuart Henderson Britt, a former marketing professor, and psychologist at Northwestern University, once said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. We live in a world where you must advertise to be successful. You have to stand out from the crowd to get the attention your brand deserves. Grabbing and keeping a consumer’s interest has become increasingly challenging, making it more important than ever to deliver an attention-grabbing first impression.
A business name often gives your company’s first impression and is an opportunity to gain interest and intrigue. Ideally, when devising a name, it should be easy to spell and easy to pronounce; this will make it easier to find your business in search engines. It also makes it easier for people to remember the name for future reference and referrals.
For instance, if someone is launching a sneaker company, ‘Grey Gorilla Shoes’ would be preferable to ‘Shawn’s International Footwear Enterprises, Inc.’ When considering different company names, look for their domain name availability in a registration engine service like BlueHost.com or Domain.com. While at it, check if the same name is already being used across other social media platforms like Facebook, Instagram, YouTube, or Twitter. This will help create consistent branding, making it easier for people to find you. Combine this with company colors, a font, and a simple but memorable logo representing your business’ personality. Now you have the beginning of a brand that will serve as a guideline for the creative.
The importance of a name cannot be overemphasized. It is the first step in developing your brand and launching a successful company. To get your name recognized and begin to pick up traction, a brand awareness campaign can help. This can include developing an online presence through social media, paid advertising, search engine optimization, and various other digital marketing tools. Traditional marketing can also help in this regard. Before COVID-19, event marketing was a great way to get your name out to the public. Brand awareness adds value by exposing your company and telling your story while also humanizing your company.
Need any help branding or re-branding your business? Contact our team of experts at Strategis. We have all the resources to get your company up to speed and ready to gain serious growth.
