Strategis

“Pants on the ground”

No, I’m not quoting the unforgettable American Idol contestant Larry Platt, with his original song “Pants on the ground, lookin’ like a fool with your pants on the ground!”

According to MSNBC, a billboard poster for Akoo jeans in downtown Newark, New Jersey is what’s coming down. The ad shows a woman kneeling in front of a man and facing the camera. The man’s jeans are unbuckled, and the woman appears to be pulling them off.

The billboard, which is located over a busy intersection, is getting a lot of attention and seems to have sparked some criticism from local community members. Some proclaim that the billboard’s use of an image of a black woman in a sexually suggestive pose in a city that is predominately black is inappropriate. The city’s Mayor Cory A. Booker commented on the issue of community standards and that the billboard isn’t the only that thing they should be concern with.

Billboards have caused controversy in Newark before but whether or not it is taken down, it has already generated tremendous attention. Considering the fact that the advertisement is highly visible with regard to traffic and population, the ad has already made its impact.

(This is funny, check out Jimmy Fallon’s version of the song, “Pants on the Ground.”)

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