In their inaugural campaign with Strategis, Opportunities Credit Union put the spotlight on their 12-month CD Special, The Smartest Way to Earn! Our full-service marketing approach was put into action, pushing consistent messaging across all channels to strengthen deposit and membership growth in the credit union’s service area. In just the first two months of the campaign, we generated 53% more in the dollar amount of new CDs compared to the total dollar amount of new CDs throughout all of 2022.