Schema: SEO’s Secret Weapon
It is no secret that SEO plays a paramount role in digital marketing, offering digital marketers and content creators the ability to expand their digital reach. However, continuously relying on the same SEO strategy sometimes just isn’t enough to achieve your long term goals. Incorporating more in-depth data findings and practices into your existing SEO strategy is a significant step in elevating your strategy and eventually driving more web traffic. That’s where Schema markup comes in- Schema is a type of website code that, when implemented, provides more detailed information on website content, resulting in more descriptive and attractive search engine results. Schema markup works by collecting various data types to produce a search result containing more specific, relevant information for users to find. Displayed below is the difference between two search engine results where Schema is and is not incorporated when searching “Apple Crisp Recipes”:
The first search result, which lacks Schema data, simply provides the article’s title, the website, and a short preface of its content. The search result below, while not necessarily being the first search result, still provides a more attractive layout, including imagery, ratings, cooking time, and nutritional values. While the first result alone might be enough to capture some’s attention, more people are likely to gravitate towards the second search result compared to the second result. More crucial information is provided in a visually appealing manner- making the second result more attractive. The differences between these two search engine results, while seemingly minute, can make a significant difference in driving traffic to your page. By merely incorporating Schema practices and data into your strategy, your online reach can instantly expand.
If you’ve been struggling to increase traffic to your website, Schema might just be worth the consideration. Schema helps web content stand out in ways that standard SEO alone cannot achieve. Rather than focusing on specific keywords to optimize and relate to similar search topics, Schema looks at the entirety of your content, processing all of the presented information. Schema works by compiling and processing all of this data, making it easier for search engines to recognize and display your content for users. In turn, this process provides you more exposure and drives more web traffic, and makes for a better search experience. Finding the relevant information needed is made more accessible through Schema driven search results. When incorporated and applied together, Schema markup and SEO can instantly aid your website’s success and reach.
To learn more about different SEO methods and digital marketing strategies, contact us to learn more about the additional services offered at Strategis.
