Diminishing the Myths
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there
Is it time for a ‘Chief Social Media Officer’?
A Chief Social Media Officer or CSMO role might appear to some as being superfluous to an organization. Do you really need social media reporting directly into the CEO? Perhaps not
Military Discovers Power of Facebook & Twitter
You don’t often hear a three-star general using the word “friend” as a verb. But for Lt. Gen. Benjamin Freakley and other Army brass, a new era has brought a new
How well do you know Google?
Ever since its 1998 launch, Google has become something like an online library- A really cool library, that does not smell funny, and doesn’t make you get a membership card or pa
The Twitter Must-Haves
By now we all recognize the amazing power and growth of the next social bug: Twitter. Twitter has proven to be a versitle and robust ‘buzz’ tool within a variety of bus
Ahmadinejad Missed Social Media 101
Too bad Ahmadinejad missed Strategis’ Social Media Presenation by Pam Maloney and Adam Cupples. If he had attended he would have realized to also block twitter along with t
The Social Media ROI Calculator
Scoops Here. For many agencies, including Strategis, we always get the same question when trying to get clients to jump on to the social media bandwagon–How do we know the re
Optimize that Facebook (The Business Side)
That’s right. In today’s social media world, Facebook Business pages are becoming THE next hot thing in strategic marketing. That being said, it’s apparently important that o
YouTube Says ‘Nuh uh I don’t think so’ to Advertising Publishers
Scoops Here. This coming from MediaWeek–YouTube has written warning slips to content producers who feature their own advertisers in videos. This is totally not cool to YouTub
Twitter or Facebook?
This is turning out to be a daily question we are asked. This post from @stevethornton should help demystify and answer the question. Remember there is no one size fits all solutio