5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to the customer that leads to a successful conversion. So, what are the building blocks needed to construct a great campaign guaranteed to drive new business?
Solid Research
You won’t be selling many snow jackets in the desert, no matter how many ads you run or how much money you spend. The success of your campaign begins well before you actually launch it by researching the market, your customers and your competitors to understand how and where to focus your communication efforts.
A Well-Defined Goal
How can you begin to measure effectiveness or concentrate your efforts if you are not starting out with a solid goal in mind? In order to create content, communicate with customers and analyze your performance, there needs to be a central goal against which results are measured. Define the purpose of the campaign early on or you’ll be setting the project up for failure.
Search Engine Optimization
A great product and catchy tagline will only get you so far if you can’t effectively drive traffic to your site. Search engines are where your customer’s journey begins and where your campaign can end if you don’t take the time to optimize your advertising efforts. Pages don’t end up at the top of Google’s results by accident, it’s a carefully constructed plan that gets you there.
Relevant Content
This goes hand in hand with SEO. If you want your site to be easily located by potential customers, you can’t skip the other side of the equation: quality content. In the eyes of search engines like Google, your website is only as good as the content you provide and if you don’t have content related to the search, you’re not going to rank, plain and simple.
Effective Landing Page
A landing page needs a defined purpose, a clear direction and a call to action. While in theory it is a relatively straightforward tool, so many companies miss the mark and confuse customers with pages that are contradictory to the aim of the campaign.
Strategis works with clients to custom craft every detail of their marketing campaigns to deliver concrete results and a positive return on investment. Contact us today to learn about the ways we leverage our expertise in traditional and digital marketing to catapult your organization ahead of the competition.
