The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presen
Three Key Benefits of Adding IP Targeting to Direct Mail Campaigns
Reaching qualified leads easier, with less of a financial investment sounds too good to be true right? Not so! IP targetingreturns robust results at a fraction of the cost of othe
IP Targeting for Banks
It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails h
Understanding IP Targeting Basics: Easy as 1-2-3
Successful marketing demands that the product or service be located in the right place. In fact, that’s one of the 4 P’s of the marketing concept. Traditional marketer