The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presence is essential because it allows potential and current customers to interact and develop a closer relationship with your brand. Below is a list of different types of digital marketing strategies for banks that will help you establish your bank’s digital presence and drive consumer engagement.
Facebook Ads
The average person spends around 1.5 hours a day on social networks. According to a statistic released by Facebook, Facebook receives 1.39 billion visits via mobile device every month. Facebook Ads not only help create brand awareness for targeted potential customers, but also help expand your social audience and drive traffic to your website. Facebook advertising is affordable and highly customizable, allowing you to capture potential customers and drive them to your website to convert them.
One of the greatest advantages of Facebook Ads is that you can target users by location, age, demographics, gender, interests, and behavior. This is essential, especially for banks, as your target audiences for different loan products and deposit accounts will vary greatly. The more targeted you can get with each specific campaign, the greater your results. Facebook ads give you the opportunity to relate and develop a relationship with your potential customers.
Additionally, Facebook Advertising is highly trackable, providing analytics on everything from ad clicks and user reach to demographics and platform served. Tracking these analytics month over month will help you optimize your campaigns and reach your true audiences.
Email Newsletters
Email Newsletters are often an underutilized digital marketing strategy. But giving people the opportunity to review more informative and valuable content is a great way to drive brand loyalty and engagement. Email newsletters can be vital for reaching specific target audiences that may not be as active on social media or other platforms. These eNewsletters should include news and events that your bank is a part of, as well as information that is interesting, helpful and valuable to the end reader. Don’t just try to sell to the reader on products, but rather push content that they care about. Including topics such as financial tips, case studies, surveys, blog recaps, and industry news will help you captivate your audience and create trust with your brand.
Search Engine Optimization
Search engine optimization (SEO) is one of the most effective digital marketing strategies, because it allows banks to rank highly in relevant search results to draw in new customers. When customers have banking questions about loans, retirement funds, or investments, or are even just looking for a new bank, they turn to a search engine first. An ongoing SEO program will enable your bank’s website to rank highly for relevant search keywords and phrases that potential customers type into search engines such as Google, Bing and Yahoo.
Additionally, establishing an active blog on your website can help your SEO performance by including optimized keywords and constantly having fresh, new content on your site. Google’s search algorithm pays attention to companies who are active social media and blog platforms.
IP Targeting
IP Targeting is a advertising technology that delivers personalized ads to specific people and households based on mapping IP addresses from a mailing list or targeting people who have visited specific locations. IP Targeting works best in conjunction with traditional campaigns to create digital advertising impressions on people who have received a direct mail piece or visited a geo-mapped target location. IP Targeting allows you to get a true return on your budget by directing users to your website and capturing leads to convert into customers.
Mobile Responsive & Easy to Use Website
Because looking up information online is the first interaction the majority of new customers will have with your brand, it is vital that banks develop a website that is easy to navigate on a mobile device. If consumers are having trouble finding information or navigating on your company website they are less likely to truly be engaged and seek your services further. Additionally, websites that do not have a mobile friendly platform will not appear as high on search engines. Successful bank websites will have contact information and branch locations clearly visible and easy to access for viewers.
