The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u
Marketing & Craft Beer: What Marketers Can Learn
Few experiences are more satisfying than the first sip of a good, craft beer. Many people even proudly consider themselves craft beer enthusiasts. Unfortunately, without the time o
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of un
Important Steps When Rebranding a Company:
Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You