Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
Dodge’s 100th Year Ad Offers Appropriate Advice for All Ages
In a world where Facebook, Twitter, Instagram and Pinterest converge to share perfectly Photoshopped squares of beaches, sunsets and open fields with inspirational quotes superimpo
Breaking Bad, Twitter Spoilers & What It Means For Advertisers
Are Breaking Bad fans really paying attention to those TV ads? Well the companies fighting for that spot sure hope so! Some of the largest brands in the US are seeking a 30 second
Is being viral effective enough for Dollar Shave Club?
Introduced last year, Dollar Shave Club lends many forgetful men a hand shipping out blades every month for as low as $3 per month (including delivery) to make sure that every man
Netflix Viral Marketing Campaign
If you are a Netflix member/ user, you probably already have heard about the new season of Arrested Development that just came out this past Sunday. T
Using Songs In Advertisements The Right Way
The Black Keys’ suing Pizza Hut for using a rendition of their song “Gold on the Ceiling” to advertise their pizza is not the first time an artist has voiced distaste over th