Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to th
Segmenting Your Marketing E-mails
This is the final entry in our four part blog series about e-mail marketing. The other entries can be found here, here, and here. 40 percent of the time an e-mail is sent to a subs
Sender Score: The Credit Score of E-Mail Marketing
This is the third of four entries in our e-mail marketing blog post series. The first two entries can be found here and here. 17% of all emails delivered never see the inside of a
How to Analyze Your Facebook Insights
Got a Facebook page but are unfamiliar with how to interpret your Facebook Insights? Here is an easy way to navigate the intricate data on Facebook Insights. Using the Post Level D
Consolidating Your Email with Inbound Marketing
This is the second of four entries in our e-mail marketing blog post series. The first entry can be found here. A company e-mail works most effectively when it ties in with the res
Building A Quality E-mail List
This is the first of four entries in our e-mail marketing blog series. Without a quality recipient list, an effective e-mail campaign is difficult, if not impossible, to execute. F