Top 4 Ways to Use Your Stimulus Money
With President Joe Biden’s $1.9 trillion stimulus package – the American Rescue Plan Act of 2021 signed into law; many Americans have received a third stimulus check. Eligi
4 Proven Steps to Maximize Credit Card Rewards for Travel Redemption
If you’re anything like me, the distant memories of Mexico’s sandy beaches are slowly fading away. Most of us have been staying put since the pandemic started – almost a year
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Ale
Land A Speaking Spot at Inbound 2016 with These Five Steps
If you are a marketing expert that’s been a speaker for a decade, or you only have a single speaking engagement on your resume, you may be gazing wistfully at the lineup for
Cutting Edge Marketing Ideas for Credit Unions
Without a doubt, the competition in the financial services industry is especially tough. Therefore, credit unions need to find ways to improve their overall marketing strategy and
Digital Customer Acquisition Strategies That Help Banks Prove ROI
Consumers today are more educated and informed than ever thanks to the rapid advancements of the internet and technology. Financial institutions need to implement modern marketing
Prove ROI with These Digital & Inbound Bank Marketing Ideas
Traditional marketing alone no longer does the job when it comes to bank marketing. More people than ever look to the internet when conducting research and making purchase decision