Mastering the Influencer Marketing Equation
Choosing between micro and macro influencers is a pivotal decision in influencer marketing. Micro-influencers offer authenticity and trust, making them ideal for niche markets, whi
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
Reach Your Millennial Target Audience Where They Spend Their Time Online
Surveys reveal that most Millennials (aged 18-34) spend the majority of their time online on social media, entertainment sites & apps. If you’re a company looking to enter an
4 Key Ways to Reach Your Goals with Social Selling
Social selling is a powerhouse in today’s purchasing environment. More decision makers than ever before are researching their purchases and making connections on social medi
Which Social Media Network is Right for Your Business?
It’s no longer up for debate: Social Media needs to get thrown into the PR and Marketing mix. Gone are the days when social media networks were considered a luxury reserved for t
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of un
Instagram Turns It Up a Notch
The upgrades continue! On August 7th, Instagram announced some new additions, including a video feature that will allow for its app users to upload videos previously taken on their