The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, re
Rocks – Paper – Scissors…Hammer – Magnet
Comparing inbound marketing to outbound marketing is like playing a game of rock-paper-scissors. The age-old dilemma always begs: if rock crushes scissors, scissors cuts paper, a
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of un
SEO and PPC Are Not Mutually Exclusive
Last June, the Federal Trade Commission (FTC) required that search engines deliberately and visibly label paid advertisements so that consumers have the fair option to click or not
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers
Important Steps When Rebranding a Company:
Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You