Unwrapping 2023’s Payment Trends for the Holidays
The holidays are here, and spending continues its upward trajectory this season. Many have already begun or finished shopping, making this a great time to look at this year’s pay
Mastering the Influencer Marketing Equation
Choosing between micro and macro influencers is a pivotal decision in influencer marketing. Micro-influencers offer authenticity and trust, making them ideal for niche markets, whi
Tapping Into the Benefits of Voice Search Optimization
Voice-activated virtual assistants like Siri, Google Assistant, and Alexa are changing how consumers search for information and interact with businesses. Thanks to the proliferatio
Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
On Good Websites
In today’s digital age, your customers are expecting a website, for branding’s sake! (pun intended). We’ve said it before, and we’ll say it again: a website can make
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of un
RSS Feeds & Their Marketing Benefits
Reading through multiple news sites, articles and blogs for information about all of your interests can be a daunting and time consuming task. This is especially true to marketers
Mobile Deposits Are Revolutionizing Banking
Convenient banking no longer requires you visit a branch. With nearly a quarter of all banking deposits now done remotely with Remote Deposit Capture (RDC), customers can deposit c
Important Steps When Rebranding a Company:
Whether it’s because you made mistakes in your previous business, sales are low, or your market has shifted, it’s important to know the steps it takes to rebrand a company. You
World…Meet Snapchat. Snapchat…Meet the World.
The social media landscape is buzzing, yet again, over a new kid on the block that just may give Instagram a run for its money. Meet Snapchat, a social pic app designed to “make