Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
Digital Loan Marketing Strategies that Create & Prove Results
If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital ma
The Most Effective ROI Formula Examples for Financial Institutions
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracki
How Proving Marketing ROI Can Help with your Future Bank Marketing
If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extrem
Prove ROI with Digital Bank Advertising Strategies
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s
Essential Banking Website Features to Increase & Prove ROI
Banking in the digital age is becoming a convenience that travels with customers wherever they go. Banking websites need to offer versatility and ease of use as their standards.
The Benefits of Highly Trackable Digital Loan Marketing Strategies
Most people today prefer doing their business and research online from the comfort of their home or on the go; and that includes their banking, too. Even if a potential client feel
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today&