How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
How Proving Marketing ROI Can Help with your Future Bank Marketing
If you want to market your bank to potential clients as successfully as possible, there are a few things that you need to do. Proving marketing ROI is one of them, and it is extrem
Prove Your Bank’s Marketing ROI with These ROI Formula Examples
Proving your bank’s marketing ROI is extremely important in showing the value of marketing in a bank’s overall business plan. Many metrics and analytics exist in today&