Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Ale
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u
Reach Your Millennial Target Audience Where They Spend Their Time Online
Surveys reveal that most Millennials (aged 18-34) spend the majority of their time online on social media, entertainment sites & apps. If you’re a company looking to enter an
The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presen
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing p
4 Key Ways to Reach Your Goals with Social Selling
Social selling is a powerhouse in today’s purchasing environment. More decision makers than ever before are researching their purchases and making connections on social medi
A Marketing Snapshot: IP Targeting vs. Pay-Per-Click
Reaching the most potential buyers with the resources at our disposal is what keeps dedicated marketers up at night. How do we make certain we aren’t wasting our budgets, re
Prove ROI with Digital Bank Advertising Strategies
It is no longer possible for bank advertising to simply consist of a brochure given out at the front of the financial institution and print ads in the local publications. Today’s