Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Why Your Financial Institution Should Be Using Influencer Marketing in 2023
In today’s digital age, influencer marketing has emerged as a powerful tool for your business to reach its target audience and drive sales. The industry is expected to grow to $2
Leveraging Hulu Advertising for Local Financial Institutions
Local banks and credit unions continually explore new avenues to reach their target audience effectively. While traditional advertising methods still hold value, the rise of stream
Utilizing Data-Driven Decision-Making in Marketing
In these uncertain times, making decisions regarding your financial institution’s marketing strategy based on intuition is unsustainable. Instead, data-driven decision making is
What a World Without Overdraft Fees Looks Like for Small Financial Institutions
Staying vigilant among the changing policies of the big banks and the termination of fees that provide a steady revenue stream can be a struggle. While it may sound impossible, man
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based adv
How to Create an Engaging Financial Services Website
As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the righ
Why Banks Can Dominate Social Media Advertising
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people w