A Financial Institution’s Guide to Advertising on Major Streaming Services: Pros and Cons
As we dive into 2024, credit unions are demonstrating an impressive ability to adapt and innovate in a rapidly evolving financial landscape. The key to their success lies in embrac
The Future of Advertising: Why Financial Institutions Should Shift from Traditional TV to Streaming TV Ads
As we dive into 2024, credit unions are demonstrating an impressive ability to adapt and innovate in a rapidly evolving financial landscape. The key to their success lies in embrac
Unwrapping 2023’s Payment Trends for the Holidays
The holidays are here, and spending continues its upward trajectory this season. Many have already begun or finished shopping, making this a great time to look at this year’s pay
Mastering the Influencer Marketing Equation
Choosing between micro and macro influencers is a pivotal decision in influencer marketing. Micro-influencers offer authenticity and trust, making them ideal for niche markets, whi
Tapping Into the Benefits of Voice Search Optimization
Voice-activated virtual assistants like Siri, Google Assistant, and Alexa are changing how consumers search for information and interact with businesses. Thanks to the proliferatio
Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Embracing the New FedNow Instant Payment System
It’s essential for local financial institutions to stay ahead of the curve and offer innovative services that meet the changing needs of their customers! The FedNow Instant Payme
Why Your Financial Institution Should Be Using Influencer Marketing in 2023
In today’s digital age, influencer marketing has emerged as a powerful tool for your business to reach its target audience and drive sales. The industry is expected to grow to $2
Leveraging Hulu Advertising for Local Financial Institutions
Local banks and credit unions continually explore new avenues to reach their target audience effectively. While traditional advertising methods still hold value, the rise of stream
Utilizing Data-Driven Decision-Making in Marketing
In these uncertain times, making decisions regarding your financial institution’s marketing strategy based on intuition is unsustainable. Instead, data-driven decision making is