Weathering the Storm with Deposit Security
In light of current events, consumers and businesses across the country are shaken up when it comes to their hard-earned cash. However, weathering this storm comes down to ensuring
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
5 Reasons to Consider a Different Kind of “Mobile Banking”
It’s time to think “outside the branch”! While digital banking services remain on the rise, bank branches are not entirely obsolete. We recently reported that 82%
Overcoming Challenges Facing Financial Services in 2023
The future is knocking! The financial services industry is flooded with digital innovation and market changes, revolutionizing how people and businesses manage their money. In 2023
Your Pinterest Advertising Questions – Answered!
What is Pinterest? Pinterest is an image-sharing social media app ideal for consumers to gather ideas and inspiration for significant projects, shopping events, and more! With over
Holiday Shopping Season 2022: Trend Update
Much like large retailers with holiday sales, we are starting our holiday season trend reporting early this year! With extensive shopping events, such as Prime Day, and other major
5 Opportunities to Reach Your Audience During Football Season
Ready, set, hut! Football season is here to help financial institutions get the maximum possible impact for their dollars by engaging their community during this months-long cultur
Increasing Your Financial Institution’s Website Traffic
Financial institutions need to maintain a strong presence online and at the center of that is an organization’s website. In today’s digital marketplace, about 33% of people s
5 Things to Remember for Engaging Your Community on Social Media
For a community bank or credit union, social media provides an excellent method of communication with the communities you serve. However, getting caught up in a strategy centered o
Embrace Personalization as a Small Financial Institution
In recent years the personalized nature of community banks and credit unions has suffered but is becoming increasingly important once more! In this day and age, customers are looki
Unlocking the Power of Tik Tok With a “Fin Tok” Strategy
An Introduction to “Fin Tok” The financial Tik Tok space, recently dubbed “Fin Tok,” refers to the library of Tik Tok content created by users pertaining to financial topic
Local Radio vs. Digital Audio Advertising
The rise of audio streaming has caused a digital transformation regarding how consumers listen to music or spoken-word audio. Still, radio stations have spent a century as a viable