Memorable Names for Brand Awareness
Steuart Henderson Britt, a former marketing professor, and psychologist at Northwestern University, once said, “Doing business without advertising is like winking at a girl
Marketers’ Trends For 2021 (The Aftermath Of Covid)
2020 was a year for the books. Between the pandemic, the stock market crash, the wildfires, the presidential election, plus everything in between, a constant feeling of instability
Schema: SEO’s Secret Weapon
It is no secret that SEO plays a paramount role in digital marketing, offering digital marketers and content creators the ability to expand their digital reach. However, continuous
Linkbait: What is it and Why Use it?
The ultimate goal when crafting digital content should always be to gain substantial traffic; you want as many people liking, sharing and engaging with your work as possible. When
Get Noticed: 3 Strategic Methods to Optimize your Social Media Engagement
Over the past decade, social media has become an increasingly integral tool in the world of digital marketing. Having a social media presence has become borderline pivotal in the s
How Companies Should Handle Social and Political Issues In 2020
The question of whether, when and how companies should take social and political stands is both important and difficult. In the past, organizations often avoided aligning themselve
3 Shifts in Digital Advertising In the Wake of the Coronavirus That You Need to Know
In just a couple of months, the coronavirus pandemic has changed almost everything about our world. It has resulted in changes to the advertising, marketing, and media world, forci
3 Ways To Strengthen Relationships With Younger Bank and Credit Union Customers
The ongoing impact of the coronavirus pandemic has affected everything that was considered to be the norm in financial services. The situation has changed not only the way consumer
3 Reasons to Increase Marketing Output Now:
In conjunction with the sad and horrible toll the COVID-19 virus has wreaked on the lives and health of humans around the world, it has also upended the US economy as well as globa
Behold, The Power of IP Marketing In Finance
In an industry as competitive as banking, financial marketers can use IP Targeting to cut through a sea of generalized digital ads and directly reach valuable prospects with high c
Bring Your Financial Marketing Campaign To Life With The Power Of Visuals
Information Overload As we are well into 2020, it is nearly impossible to find a business that does not have an internet presence. The internet has prompted thousands of companies
Tying it All Together, Marketing ROI and Digital Strategy
Before the advent of the digital age, marketing in many industries was often a shout out into the dark, a faint voice calling out at everyone and no one at the same time.