Embrace Personalization as a Small Financial Institution
In recent years the personalized nature of community banks and credit unions has suffered but is becoming increasingly important once more! In this day and age, customers are looki
Unlocking the Power of Tik Tok With a “Fin Tok” Strategy
An Introduction to “Fin Tok” The financial Tik Tok space, recently dubbed “Fin Tok,” refers to the library of Tik Tok content created by users pertaining to financial topic
Local Radio vs. Digital Audio Advertising
The rise of audio streaming has caused a digital transformation regarding how consumers listen to music or spoken-word audio. Still, radio stations have spent a century as a viable
Upgrading Your 2022 Digital Strategy with Video Content
The Rise of Video Content Video content is on the rise in 2022, with the average hours of online video content continuing its steady rise year over year. In 2018, the average consu
Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time.
Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, &
A Guide to Snapchat Advertising
Several features are available for businesses to utilize for advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of
4 “Outside the Box” Marketing Ideas for Credit Unions or Banks
Marketing in financial services can be fun too! We’ve put together this list of 4 “outside the box” marketing ideas ideal for credit unions or banks.
The Rise of Over-the-Top Media (OTT): A Growth Strategy Opportunity
(OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will p
How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millenni