5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to th
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
Voice Recognition, IoT and the Future of SEO Marketing
One of the major drivers in this push towards universal connectivity has been voice recognition/virtual assistant technology, spearheaded by household names such as Amazon Echo/Ale
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u
Rocks – Paper – Scissors…Hammer – Magnet
Comparing inbound marketing to outbound marketing is like playing a game of rock-paper-scissors. The age-old dilemma always begs: if rock crushes scissors, scissors cuts paper, a
Dodge’s 100th Year Ad Offers Appropriate Advice for All Ages
In a world where Facebook, Twitter, Instagram and Pinterest converge to share perfectly Photoshopped squares of beaches, sunsets and open fields with inspirational quotes superimpo
2014: The Year of Mobile
Seeing how the mobile explosion will affect your marketing campaign and your business is not simply a matter of building a mobile-friendly website. Rather, it is a question of un