5 Essential Elements of a Successful Digital Campaign
A successful marketing campaign is the bridge between a great product or service and potential customers in need. When done correctly, a marketing campaign provides a roadmap to th
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
The Most Effective Digital Marketing Strategies for Banks
With the modern-day consumer being able to access information on the go, it is increasingly more important for banks to have a strong online identity. Establishing an online presen
Why Banks Can Dominate Social Media Advertising
In order to remain competitive, many companies, including banks, have turned to social media to keep customers engaged, updated and happy. There are currently 1.23 billion people w
Facebook Ads for Banks: Are They Effective?
There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to re
Top Five Reasons to Hire an Ad Agency for Your Bank’s Marketing
Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital ma
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing p
IP Targeting for Banks
It is important for businesses to choose marketing campaigns that not only fit their business model, but that maximize their return on investment (ROI). Direct mailing and emails h