Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Embracing the New FedNow Instant Payment System
It’s essential for local financial institutions to stay ahead of the curve and offer innovative services that meet the changing needs of their customers! The FedNow Instant Payme
Why Your Financial Institution Should Be Using Influencer Marketing in 2023
In today’s digital age, influencer marketing has emerged as a powerful tool for your business to reach its target audience and drive sales. The industry is expected to grow to $2
Leveraging Hulu Advertising for Local Financial Institutions
Local banks and credit unions continually explore new avenues to reach their target audience effectively. While traditional advertising methods still hold value, the rise of stream
Utilizing Data-Driven Decision-Making in Marketing
In these uncertain times, making decisions regarding your financial institution’s marketing strategy based on intuition is unsustainable. Instead, data-driven decision making is
The Rise of Over-the-Top Media (OTT): A Growth Strategy Opportunity
(OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will p
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
The Challenges Behind Measuring Bank Marketing ROI
One of the most challenging aspects for bank marketers this year continues to be the measuring of their marketing efforts, proving return on investment. According to the Digital Ba
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
Making Your Brand More Human?
With an abundance of digital technology at our fingertips, it is now easier than ever to target and reach customers. And although technology can direct us to a customer, it is u