How Financial Institutions Can Embrace 2024 Pinterest Predictions
As we step into 2024, financial institutions are continually exploring innovative ways to connect with their audience. One platform that's often overlooked in the financial sector'
Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Embracing the New FedNow Instant Payment System
It’s essential for local financial institutions to stay ahead of the curve and offer innovative services that meet the changing needs of their customers! The FedNow Instant Payme
Why Your Financial Institution Should Be Using Influencer Marketing in 2023
In today’s digital age, influencer marketing has emerged as a powerful tool for your business to reach its target audience and drive sales. The industry is expected to grow to $2
Leveraging Hulu Advertising for Local Financial Institutions
Local banks and credit unions continually explore new avenues to reach their target audience effectively. While traditional advertising methods still hold value, the rise of stream
Utilizing Data-Driven Decision-Making in Marketing
In these uncertain times, making decisions regarding your financial institution’s marketing strategy based on intuition is unsustainable. Instead, data-driven decision making is
Real Results: Reaching the Next Generation on Snapchat
As a financial institution, reaching younger consumers is essential to securing your future! During Q1 2023, this is precisely what our client, a $500 Million credit union sought o
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
4 Proven Steps to Maximize Credit Card Rewards for Travel Redemption
If you’re anything like me, the distant memories of Mexico’s sandy beaches are slowly fading away. Most of us have been staying put since the pandemic started – almost a year
3 Trends In 2017 For Liquor Retailers
Ever wonder if your retail liquor store(s)’ marketing plan is working? Better yet do you even have a marketing plan? Are you heading in the right direction? Are your marketing do