Why Your Financial Institution Should Be Using Influencer Marketing in 2023
In today’s digital age, influencer marketing has emerged as a powerful tool for your business to reach its target audience and drive sales. The industry is expected to grow to $2
Leveraging Hulu Advertising for Local Financial Institutions
Local banks and credit unions continually explore new avenues to reach their target audience effectively. While traditional advertising methods still hold value, the rise of stream
Utilizing Data-Driven Decision-Making in Marketing
In these uncertain times, making decisions regarding your financial institution’s marketing strategy based on intuition is unsustainable. Instead, data-driven decision making is
Real Results: Reaching the Next Generation on Snapchat
As a financial institution, reaching younger consumers is essential to securing your future! During Q1 2023, this is precisely what our client, a $500 Million credit union sought o
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
5 Reasons to Consider a Different Kind of “Mobile Banking”
It’s time to think “outside the branch”! While digital banking services remain on the rise, bank branches are not entirely obsolete. We recently reported that 82%
Overcoming Challenges Facing Financial Services in 2023
The future is knocking! The financial services industry is flooded with digital innovation and market changes, revolutionizing how people and businesses manage their money. In 2023
Your Pinterest Advertising Questions – Answered!
What is Pinterest? Pinterest is an image-sharing social media app ideal for consumers to gather ideas and inspiration for significant projects, shopping events, and more! With over
Holiday Shopping Season 2022: Trend Update
Much like large retailers with holiday sales, we are starting our holiday season trend reporting early this year! With extensive shopping events, such as Prime Day, and other major
Increasing Your Financial Institution’s Website Traffic
Financial institutions need to maintain a strong presence online and at the center of that is an organization’s website. In today’s digital marketplace, about 33% of people s