The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
5 Reasons to Consider a Different Kind of “Mobile Banking”
It’s time to think “outside the branch”! While digital banking services remain on the rise, bank branches are not entirely obsolete. We recently reported that 82%
What a World Without Overdraft Fees Looks Like for Small Financial Institutions
Staying vigilant among the changing policies of the big banks and the termination of fees that provide a steady revenue stream can be a struggle. While it may sound impossible, man
Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, &
Top 4 Ways to Use Your Stimulus Money
With President Joe Biden’s $1.9 trillion stimulus package – the American Rescue Plan Act of 2021 signed into law; many Americans have received a third stimulus check. Eligi
Don’t Believe the Hype: The Game Hasn’t Changed, Just the Players
Studies abound on the web about the latest trends in digital marketing, from influencer marketing and AI to martech and adtech. While it’s important to stay up to date with tende
A Car without Gas: Bank and Credit Union Marketing without A Strategic Marketing Plan
Your vehicle requires gas to get you where you want to go. The same goes with marketing for banks and credit unions. Randomly and inconsistently marketing without a set marketing p
Don’t Think Social Selling Reaches Your Audience? Time to Reconsider.
Social selling sounds hip and technical, and it turns some marketers off. After all, if your target buyer is older and less inclined to immerse themselves in social media, socia
Five Ways to Use Social Selling Amplify Bank Lead Generation Efforts
Financial institutions deal with stiff competition, both locally and through online channels. It’s critical for savvy banking decision makers to forge into new avenues of con
Mobile Deposits Are Revolutionizing Banking
Convenient banking no longer requires you visit a branch. With nearly a quarter of all banking deposits now done remotely with Remote Deposit Capture (RDC), customers can deposit c