Unwrapping 2023’s Payment Trends for the Holidays
The holidays are here, and spending continues its upward trajectory this season. Many have already begun or finished shopping, making this a great time to look at this year’s pay
Mastering the Influencer Marketing Equation
Choosing between micro and macro influencers is a pivotal decision in influencer marketing. Micro-influencers offer authenticity and trust, making them ideal for niche markets, whi
Tapping Into the Benefits of Voice Search Optimization
Voice-activated virtual assistants like Siri, Google Assistant, and Alexa are changing how consumers search for information and interact with businesses. Thanks to the proliferatio
Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Embracing the New FedNow Instant Payment System
It’s essential for local financial institutions to stay ahead of the curve and offer innovative services that meet the changing needs of their customers! The FedNow Instant Payme
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
5 Reasons to Consider a Different Kind of “Mobile Banking”
It’s time to think “outside the branch”! While digital banking services remain on the rise, bank branches are not entirely obsolete. We recently reported that 82%
Overcoming Challenges Facing Financial Services in 2023
The future is knocking! The financial services industry is flooded with digital innovation and market changes, revolutionizing how people and businesses manage their money. In 2023
4 “Outside the Box” Marketing Ideas for Credit Unions or Banks
Marketing in financial services can be fun too! We’ve put together this list of 4 “outside the box” marketing ideas ideal for credit unions or banks.
How Financial Services Must Shift to Meet Gen Z Banking Needs
As an entire generation raised on the internet comes of age, it’s time for financial service providers to pay attention if they want to compete for their business. While Millenni