Mastering the Influencer Marketing Equation
Choosing between micro and macro influencers is a pivotal decision in influencer marketing. Micro-influencers offer authenticity and trust, making them ideal for niche markets, whi
Email Marketing – An Unsung Hero
Email marketing quietly prospers, reliably delivering exceptional return on investment (ROI). With an average return of $36 for every $1 spent, email marketing is more than just su
Embracing the New FedNow Instant Payment System
It’s essential for local financial institutions to stay ahead of the curve and offer innovative services that meet the changing needs of their customers! The FedNow Instant Payme
Real Results: Reaching the Next Generation on Snapchat
As a financial institution, reaching younger consumers is essential to securing your future! During Q1 2023, this is precisely what our client, a $500 Million credit union sought o
Weathering the Storm with Deposit Security
In light of current events, consumers and businesses across the country are shaken up when it comes to their hard-earned cash. However, weathering this storm comes down to ensuring
The Value of Short-Form Videos for Banks and Credit Unions
Short-form video content has become a valuable marketing tool in today’s digital age! As of 2023, 73% of consumers prefer to watch a short-form video to learn about a product
Holiday Shopping Season 2021: Trend Update
Over the past two years, the holiday shopping season has evolved from endless shopping trips at the mall to crossing your fingers that your online orders will be delivered in time.
Reaching & Engaging the Next Generation of Financial Institution Customers
Younger generations provide financial security for the future and push further technological development and can be achievable with the proper methods for attracting, retaining, &
The Top 3 Super Bowl Ads That Did Marketing Right
As fans around the country head to the supermarket to stock up on wings and chips in preparation for the Super Bowl, businesses will enjoy a welcome surge after a post holiday lull
3 Trends In 2017 For Liquor Retailers
Ever wonder if your retail liquor store(s)’ marketing plan is working? Better yet do you even have a marketing plan? Are you heading in the right direction? Are your marketing do