Top 4 Ways to Use Your Stimulus Money
With President Joe Biden’s $1.9 trillion stimulus package – the American Rescue Plan Act of 2021 signed into law; many Americans have received a third stimulus check. Eligi
How to Calculate Your Marketing ROI
The discussion of return on marketing investment and how to measure has been around since companies first started investing good money into building awareness and image through mar
How Banks & Credit Unions Can Utilize IP Targeting and Venue Playback
With the innovation of technology, it is increasingly difficult for companies — especially banks and credit unions — to reach their target audiences. Location based adv
How to Create an Engaging Financial Services Website
As a provider of financial services, the first impression many potential customers will have of your brand will be your website. It is therefore imperative that you employ the righ
What Do You Need to Have the Best Financial Website Design?
Today, customers are constantly connected to the internet through their laptops, tablets, and smart phones. According to Time Magazine, a website has approximately 15 seconds to
Facebook Ads for Banks: Are They Effective?
There are currently a whopping 1.86 billion Facebook users worldwide. That means that as the world is becoming increasingly connected, a bank can harness Facebook’s network to re
Digital Loan Marketing Strategies that Create & Prove Results
If someone is looking for a loan, chances are that they are no longer going into a bank to pick up a glossy brochure; and companies are not able to rely solely on billboards or TV
Top Five Reasons to Hire an Ad Agency for Your Bank’s Marketing
Marketing and customer acquisitions are extremely important in the ever-competitive banking industry. Besides, marketing can be very complex and involved, especially for banks that
Digital Marketing Techniques for Small Business Banking Account Acquisition
Marketing methods for banks that want to attract small business owners have changed. In order to reach and do business with this target market, banks now need to utilize digital ma
The Most Effective ROI Formula Examples for Financial Institutions
Digital advertising – such as social media, email marketing, SEO, AdWords and banner ads – are a virtual requirement for today’s banks and financial institutions. And, tracki